But I want to go back to 2010 when you owned, I think 1,200 units and had a whopping eight people inside of Cortland or just the next year when you'd actually grown dramatically from 1,200 units to 5,000 units. What's the best part of that? Willy Walker: It makes two of us, it makes two of us. Faqs. Today it's just a different type of fun because you can do more and do it better, because each thing is systemized so much better. So, having built the capital infrastructure to get capital that we then have control over at the same time of building the execution infrastructure to perform for that capital. That allows us to underwrite a huge volume of potential opportunities, it's really inefficient. Before I introduce Steven and dive into our discussion, I want to thank Mike Altman, David Dixon, Brad Brown, Ned Stiker and the other members of the Cortland team for all they have done to make Cortland the amazing company and partner it is. Visit Website. So that definitely has paid dividends, the real value on the brand more than anything else is the passion that it creates amongst the human capital. As a result as an industry we didn't have a lot of investment in doing it better, we had a product, system and people, etc., but we did see that that clientele was likely going to be changing coming out of the GFC. He has looked at other product types within housing, and his main aim in each market is to achieve the desired asset base and scale. They thought it was nuts to spend that much money on a renovation of an existing project. Cortland Build is a global, concept-to-completion construction delivery firm specializing in multifamily new build, commercial construction (amenities), and renovation. 1-3 Br $1,434-$2,504 0.2 mi. With our pioneering business model, our enterprising team, and our commitment to placing the resident at the center of our decisions, we're aiming to set a new experience standard for the apartment industry one community at a time. Steven DeFrancis: I will never say Id rather leave here to go there, but I do miss the closeness. Work really well for a few jobs and then all of a sudden, the stuff was delivering more and more slowly and then that guy disappeared. Featured Communities Florida AXIS Delray Beach Florida Bainbridge at Westshore Marina Florida One of the things we knew early on, if we were going to be best in class at creating a living experience and customer delight, what we had to do first was make this a best place to work. Please select one of the markets below to refine your search. When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints. Cortland Engaged Employer Overview 569 Reviews 120 Jobs 913 Salaries 80 Interviews 179 Benefits 91 Photos 164 Diversity + Add a Review Updated Feb 23, 2023 Find Reviews Clear All English Filter Found 548 of over 569 reviews Sort Popular Popular COVID-19 Related Highest Rating Lowest Rating Most Recent Oldest First 3.7 68 % Our Services Affordable Senior Housing From apartments designed for independent living, to housing for seniors transitioning out of nursing homes, to cottages for the memory-impaired and their caregivers, our housing enables seniors to live, and age, where they choose. From New York to Miami and beyond, we create places where residents feel equally at home and inspired. Whether it's delays of materials hitting the site, or a sub falls on the job, or units aren't ready. Therere expectations from our consumer and our customers that are more and more unique, so we need more specialized human capital. Apartment Services. We learned five or six years ago, we sort of realized that we weren't seeing the same passion, if you will, in our maintenance and facilities teams as we were seeing on the other, the leasing and operations side of the house. All these different things that you have to line up when you have no control over your capital. So those two things kind of had to come together to create that better client experience. Frankly, historically, most people in the C suite of these businesses deign to get that operational stuff on their shoe. 10 free leads on us . We think you will be pleased with the variety of quality rental property selections offered here, including student housing, studio apartments, 1BR, 2BR, 3BR, 4BR and single family housing. The training that you've given them is sort of applicable across the Cortland platform. Find the Cortland Dallas address. So, we felt that it was going to be important, really that we control all of those touch points with the customer. We hope the information will help you find an . We sort of felt like we had to assume the market would recover, because if that didn't happen, we had a much bigger problem. As the conversation gets underway, Willy looks back to the founding of Cortland as a small development firm focused locally on Atlanta, noting that the company shifted its approach during the financial crisis of the 2000s. Welcome to the Apartment Owners Association of the Cortland NY Area! Office (0) Den (0) Yard (6) Clubhouse (32) Business Center (32) Controlled Access (32) Playground (0) So, Ive learned along the way, stick to what you know, or at least, what you think you know. They want to work for a brand that really means something and stands for something premium in the marketplace, and it also really pays huge dividends on the marketing side. Need to file a complaint? As a matter of policy, BBB does not endorse any product, service or business. So, clay and a wonderful gentleman on his team named Walter Hudson got on a plane and flew to China to find our missing cabinets and counters at the time. The market today is as white hot as we've ever seen it Steven you know that very well. I can only imagine, Steven, that during the pandemic as hotels and office buildings were sort of sitting on the sidelines and weren't trading because nobody really wanted them, there were opportunities for you to step in and use your act rehab capabilities to convert a hotel, for instance, into a multifamily property. Our Company Our Company Our Story . Willy Walker: So, your brand, your customer experience, and your cost of renovation, are all competitive advantages that allow Cortland to pay higher for an asset, lower your cost of rehab and then be able to make up for it in the rents, you can charge, because the combination of lower cost on the rehab and then also the brand on the rents allows you to have a unique competitive positioning as it relates to acquisitions. My team is showing your team, your team has underwritten, I think Altman said to me in the last three years, the acquisitions team at Cortland is underwritten something over 2,500 assets. Additionally the **** system outside her window (was not disclosed to her the **** noise at time move in) disrupts sleep. Like most other groups in our industry, we went into the downturn, the great financial crisis and late 07, and we thought it would be fairly short lived. As a top 50 apartment owner and operator, Cortland has a brand and reputation of success and customer service. But thankfully there's so much opportunity, as you know, within multifamily in the markets we're in. Since its founding in 2005, Cortland has expanded into a global, vertically-integrated multifamily real estate investment, development, and asset management company. Resident Questions We all had one agenda. Then the second piece is once they get in you've created a culture at Cortland that is very unique. Like one or two percent of the total supply. I can't even remember a single story where we were like oh, my goodness, I can't believe we let them do that look and what they did. I can think of many stories where they did the right thing for the right reason because they were empowered to go do it through decisions and checkbook. Willy Walker: As you think back over the last decade, take yourself back to 2010, the amount of scale that you've created, which is the along with scale success, the decisions you get to make today are very different decisions you made a decade ago. The company employs more than 2,000 associates and owns and manages over 65,000 units today with a current acquisition pipeline that will push that number over 70,000 by the end of the year. Learn more about Steven DeFrancis and connect with him on Twitterand LinkedIn. Company Overview. Not everybody can afford to move into a brand-new high-rise apartment. Contact Information. 54:41 - What is the best and worst leading today versus earlier in the companys life? To wrap up the conversation, he and Willy talk about the best and worst of leading the company now versus earlier in its life. Our Offices +1 (888) 525-8488 cortland@cortlandcompany.com USA Anacortes, WA 1012 Second Street Anacortes WA 98221 +1 (360) 293-8488 USA Houston, TX 10633 West Airport Blvd Ste 300 Stafford TX 77477 +1 (832) 833-8000 EU The Netherlands Galvanistraat 115 6716 AE Ede The Netherlands +31 682 101 602 Apartment floorplans S1 $1,383 Studio | 1 ba | 530 sqft Unit 2181 - Available Apr 28 2023 A1 Pima $1,303 1 bd | 1 ba | 868 sqft A spokesperson for. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile. A focus on stripping out costs to be vertically integrated to allow you to scale from 5,000 units up to today over 65,000 units. Need to find a different location? Steven and his team manage a portfolio of multifamily assets located in 11 states, primarily in the Southeast, Midwest, and Texas. Printer Friendly View Address: 420 W Slaughter Ln Austin, TX, 78748-1692 United States . BBB Business Profiles are provided solely to assist you in exercising your own best judgment. Technologies. We get an enormous amount of people who move from one city to the next and just call in straight through the office to find out what's available if they're moving from Atlanta to Dallas or Phoenix to Florida. Cortland has processes in place to provide a high level of standardization across its business; this allows, for instance, residents to count on a certain standard of fit and finish across properties, and property managers to easily transfer between locations. I have strong belief that if we continue to perform for the capital, they're going to find us. Again, we were trying to figure out how to build this machine to create really high-quality product, very affordable price, very little volatility in the delivery schedule, etc. We recently, by example rolled out a concept we call the Leasing Hub, which is instead of having leasing agents in every property who are fielding calls, inquiries from new customers, we centralize those folks. Willy Walker: And is that, given the supply chain issues going on today are those relationships and controlling that process a competitive advantage right now at this time in the cycle, given the pandemic and how backed up supply chains are? And then on the broader question any thoughts about taking the model and expanding it out? Cortland is a product-to-people, multifamily real estate investment, development, and management company that in-sources most of its multifamily development, design, construction, renovation, management, and ownership functions - all with the goal of providing residents excellent, hospitality-driven living experiences. Sincerely, Mary S. Community Manager. What you just talked through Steven was how you had this longer-term focus and continued to plow money back into creating the team and insourcing a lot of those activities that you could have bought from third party vendors at a much cheaper cost to the GP but at the same time, you had this long-term vision of creating the Cortland that you've actually created. Now I do try to get out as much as I can and meet all the folks across the system, but I do miss the that small family feel where you got to know everybody and that was a big part of the excitement of coming to work every day. That team, by the way, is now about 40 people and we're still always struggling to stay current to keep up. What was it that you either saw as a macro market opportunity or something that you saw inside of Cortland that made you shift strategy? In this episode of Driven by Insight, Willy interviews Steven DeFrancis, the founder and CEO of Cortland. About Us. Use our search filters to browse all 100 apartments and score your perfect place! That took tons of friction out of the process of getting the projects done and executed, but then, even more importantly, when you moved operations, as long as you take care of the people, they'll take care of your customers. After all, as Steven says, Cortland is at heart a consumer-facing operating business that happens to need capital, not the other way around. To this end, the company has developed a unique approach of internalizing the majority of its functions. Cortland Estates at TPC 22800 Bulverde Rd San Antonio, TX 78261 (210) 871-8382 Check Availability Quick View Arlington Apartments on Clarendon 1550 N Clarendon Blvd Arlington, VA 22209 (202) 410-6988 Check Availability Quick View Cortland Seven Meadows 6800 Gaston Rd Katy, TX 77494 Package Service Outdoor Space Onsite Management Steven himself holds a BA in Real Estate from the University of Georgias Terry College of Business, and he is a member of the Buckhead Coalition, the board of the Atlanta Neighborhood Development Partnership,The Real Estate Roundtable, the Urban Land Institute, and the National Multifamily Housing Council. University of Georgias Terry College of Business, Atlanta Neighborhood Development Partnership, National Multifamily Housing Council top 50 owner and manager, 7501 Wisconsin Avenue, Suite 1200E, Bethesda, Maryland 20814. | Cortland is a product-to-people . I find it to be very interesting because a lot of people who get in the acquisition rehab space, who raise money from third parties, they focus on their returns to their investors, and then there is also their own returns and they end up putting a lot of money into their own back pocket in those early days rather than reinvesting in the company. Office Closed After-Hours Maintenance Emergencies: Available 365 days of the year at (708) 452-4242, Option 3 . Say yes to a career you love. So, we got a great price, we got great product, we got great finish. Back when we got started really doing this heavy value add, no investor wanted to do it. It was all these things moving around in the market or cross current in the market that we felt might have an impact on the multifamily industry. There are one million things a day that can go wrong and generally, most of them will. 2849 N. Orchard . Right now, as the pandemic has been waning, it is a very competitive market. Since its founding in 2005 Cortland has expanded into a global, vertically integrated, multifamily real estate investment, development, and asset management company. 110 Main St, Cortland, New York, 13045, United States (607) 756-5665. Cortland sets a new standard for better apartment living in Europe. Cortland is headquartered in Atlanta, GA and has 7 office locations located throughout the US. In this episode of Driven by Insight, Willy . We're here to help our residents, clients, and communities across the globe. And began to build that team, which has been a great add to the organization. There are plenty of people in the multifamily industry who say brands make a difference in hospitality. In order to accomplish this goal, Cortland began to vertically integrate. . 42:08 - Willy and Steven talk about the market now and Cortlands strategy. Check out . So, Cortland decided to provide consistently high-quality living spaces at affordable costs. A lot of effort on the front end around considering talent before bringing them in and then a lot of focus on supporting our talent once they're here. Customer Reviews are not used in the calculation of BBB Rating. 35:11 - Willy asks about the move to being vertically integrated. Choose from one of the three topics below to let us know what we can do for you today, and we'll reply as soon as possible. So, we decided let's do this research and figure out where the markets going and that our significantly downsize point at that time, how might Cortland participate in whatever this recovery might look like? Loading. More > Healthcare & Supportive Services And so, we researched really all things related to multifamily whether it was you know supply and demand in the markets that we were in at the time, the demographics market wise and nationally as it related to propensity to rent? I personally would not live there. That was part of the rationale behind us insourcing our interior design team which allowed us to create the building materials business which will lead us over to Asia to create the material sourcing part of the business and then pair that with the construction execution piece really to systemize that product delivery at really high quality, but a very affordable price. Fill out the form or view our office locations and phone numbers to get in contact with us today. My controlling now the design of the materials, were talking everything inside the drywall in a unit. He is also a member of the Real Estate Roundtable, the Urban Land Institute, and the National Multifamily Housing Council. Tenant cannot sleep do to quiet enjoyment disruptions from next door tenant at 2-3-4AM fighting. Say yes to a career you love. What was the impact, going to be from the meltdown of a single-family mortgage crisis? Once we brought that in-house, we then realized that we could do a better job on the material side and so Darla partnered with Clay Landers who runs our construction group and they started working with an importer, to again, we were not going directly to Asia to source materials were working with an importer to cut out some of the middlemen on this side. The company employs more than 2,000 associates; it also owns and manages over 65,000 units, with a pipeline that will push this number to over 70,000 by the end of the year. Within 50 Miles of Cortland 5550. But to your point about how we're going to grow, Im a big believer in taking a step back. As it relates to other types of housing, we have looked at whether student housing or senior housing. The deal pushes Cortland's portfolio of owned and managed apartments to more than 60,000 nationwide and makes it the largest apartment owner in DFW, the company said. 22:17 - Steven comments on Cortlands approach to brand and recruitment. Nearby Apartments. So, part of it is the intellect testing, that's more of the straightforward part, and part of it is the personality and making sure that we're getting folks with the right personality to meet the job that they're going to do. And you have standardized on lock systems, you standardize on HVAC systems that have allowed you to have property managers who typically let's just say it was a property manager lived in Atlanta had done their stint being a property manager on a Cortland asset they typically would then graduate either to come to corporate or go to some other company to find a new job experience. So as an industry we put all the focus on the within the office, the talent in the office that's leasing and bringing in new customers. We're moving now into sensors and putting sensors in the equipment, so we can start to get proactive messaging when things are going to fail, instead of waiting until they fail. Thank you for such a fantastic and thorough review of our community! Willy Walker: So, in hindsight, and now that you've got huge scale and a big brand and incredibly successful that all makes perfect sense. So, talk about a kick to the pride; I couldn't even pay them to represent us. But one of the things that you did Steven, is you brought on amazing talent in Ned and in David and others to really create this capital formation function inside of Cortland. . Then you have a much lower failure rate and then a better system of maintaining that product so you know when you have something that's been repaired three times for the same problem you're probably going to have an issue. 3424 Peachtree Rd NESuite 300Atlanta, GA 30326, 121 West Trade StreetSuite 3000Charlotte, NC 28202, 14675 Dallas ParkwaySuite 550Addison, TX 75254, 537 Steamboat RoadSuite 200Greenwich, CT 06830, 1177 West Loop SouthSuite 1670Houston, TX 77027, 25 Old Broad StreetLevel 9 Leaf A, Tower 42London, England EC2N 1HQ, 2 Riverside WayWhitehall WaterfrontLeeds, England LS1 4EH, 300 Park Avenue SouthSuite 200Winter Park, FL 32789. Atlanta, GA 30326-2818. BBB reports on known marketplace practices. How could you grow the business in a way that you wouldn't fall victim of growing too fast and then, while also maintaining that ability to really be best in class from a customer experience standpoint? As a leader in the multifamily industry, we create resident-centric, hospitality-driven living spaces and experiences across the US. There are 10,000 things that can go wrong, and again they will, and so what we felt strongly was to systemize that process to allow us to be able to have a lot of throughput. Fri: 9am - 5pm. But we felt that there was an enormous opportunity that we could capitalize on if we really pivoted the whole business to focus on our customer as the true client. The other piece is just in SEO and online through branding as I mentioned earlier. We knew the first thing we needed to do was go build a team of really top-notch players that were passionate about working here, passionate about what we were doing here, felt like they were invested in and really enjoyed working together as a team every day. It doesn't have to be perfect, but everybody wants to have pride in the place that they live. Anyway, two things came out of that; one was just the sheer volume of under supply that we were going to be met with when the economy recovered or began to recover. And so, it's a wildly competitive marketplace right now and you're seeing CAP rates continue to chink down and chink down. As it drug on and we got into the middle of 2009 and we had been playing defense for two years, at that point, we decided to do a pretty significant research project to try to, the goal was to try to determine where the market was going. However, Steven hasnt considered expanding beyond housing. Or as you get bigger and bigger do you have the ability to sort of centrally manage everything and be able to have one or two assets in a given market and just be happy that you're in, Ill just pick a market, Charlotte, North Carolina with one or two assets, even though you might not be a top five owner in Charlotte? Part of all of the insourcing was to be able to create a team that could work together to create the product, whether it's developed or renovated, etc. See All 79 interviews. Where others see a square foot, we see a story. After digging into that a fair amount, we realized that there was really very little, you know as an industry, we pay very little respect to the folks who are turning wrenches if you will. It is anchored in providing a beautiful yet affordable living environment and an enriched lifestyle to its residents. Learn more about Walker & Dunlop and Driven by Insight. Links. Cortland's team is comprised of people committed to challenging the standards of conventional apartment living. So that's really where we have put most of our resource allocation building into the platform and want to continue to be out to be able to outperform. Through local inspiration and research, this team strategically composes resident-centric communities and intentionally creates spaces for an elevated experience. . What we've learned is, the value you get out of being scaled in a market, you can't beat it in any other way, centralized services, etc. A lot of it also isn't just about intellect, there's a lot of great people who maybe want something different out of their career than a different set of people. Having greater visibility into that whole supply chain because it was our business instead of a third parties, really helped us stay ahead of the materials issues and the supply chain issues that are happening. Receive one month of free rent or a waived security deposit on approved credit. Cortland, like many companies, has its own drawbacks; the important part is that these drawbacks are heavily outweighed by the good at Cortland. You've also standardized a lot as it relates to the if you will fit and finish of a Cortland property. International Association of Better Business Bureaus. So, it was a combination of having product on hand, rushing product into manufacturer soon as the plants reopened in Asia. It also made that team work together. While discussions, like the one I had last week with Matt Kelly of JBG Smith and with Steven today are primarily focused on the commercial real estate industry; the discussion with Kerr on culture and leadership is applicable across industries and contain lots of life lessons. Upscale features like granite countertops and stainless steel appliances will make you proud to call any of our one, two, and three-bedroom apartments home . Find Related Places. Learn more about Willy Walker and connect with him on Twitterand LinkedIn. But to your point about all the stuff we've underwritten, what we decided a number of years ago was to invest in a bigger team so we could put an investment team in each of the markets that we're in, so we weren't trying to do all this acquisition from a central location where we really didn't have the local market knowledge that we would like to have. Cortland Corporate Headquarters and Office Locations. Steven explains Cortlands decision to invest in research into where the market was going as the recession continued, and about the companys pivot in terms of clientele and customer focus. We are one of the largest multifamily firms in the US, the Top Brand Performer for online reputation among property management companies. 'S really inefficient to its residents great product, service or business in SEO and online branding! Those two things kind of had to come together to create that client... Creates spaces for an elevated experience to Miami and beyond, we felt that was... 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